Accessibility has two failure modes as a business. One is the overlay industry: a script that pretends to fix what only a real change to the site could fix, sold on a subscription, frequently masking the problem instead of resolving it. The other is the enterprise consultancy: six-figure engagements, glossy PDFs, no implementation. Both extremes solve the wrong problem.
We made a deliberate choice about which kind of company WebAble is. The short version: automation first, humans when it matters. Here's what that actually means in practice.
Automation handles the volume
Most accessibility, UX, and SEO problems on the web aren't unique. They're the same patterns repeating across millions of sites. Missing alt text. Color contrast failures. Empty links. Tap targets under 24 pixels. Tab order broken by an aria-hidden region. Heading hierarchies that jump from h1 to h4.
These don't need a person to identify, and they mostly don't need a person to fix. They need a system that recognizes the pattern, maps it to your platform (WordPress, Framer, Shopify, your codebase) and produces an implementation-ready change. That's what the automated fix plans are doing. Subscribe, connect, generate fixes.
Pricing follows from this. The plans run $199 to $499 per month depending on stack. You can subscribe for one month to clean up a site, or keep it running as the site changes. There's no contract, no minimum, no procurement cycle. That's on purpose.
Humans handle judgment
Not every problem reduces to a pattern. Some show up in flows that depend on context the model doesn't have yet. Some require coordination with your engineering team, your CMS admin, or your design system owner. Some are about deciding which fixes to prioritize given trade-offs only your team understands.
That's when a person in the loop earns their cost. Two ways to engage:
- Human-Assisted Fix Sprint: one-time, from $1,500. A specialist walks through the audit with you, picks priorities, ships the fixes on your platform, and produces a before/after summary.
- Dedicated WebAble Partner: ongoing, from $1,000/mo. One specialist on your account, monthly scans, monthly improvements, template review before launches.
Both are optional. Neither is the default. We'd rather a customer try the automated plan first, find out it does the job, and never need to spend more.
The trap we're trying to avoid
The accessibility industry has spent two decades selling deliverables. Audits. Reports. Statements. VPATs. Compliance reviews. The PDF is the product. We don't want to be that.
Automation lets us sell outcomes instead of deliverables. The scan tells you what's broken. The plan fixes it. The site gets better month over month. That's the loop. Humans show up only when they make that loop work better, not because they're what we're selling.
Where this goes
Long term, more of the loop gets automated. The model gets sharper on which patterns to prioritize, which trade-offs to flag, which fixes won't survive a content team's next edit. The human role doesn't go away. It gets more focused on judgment calls that compound, and less focused on grinding through the same 15 issues every audit surfaces.
The goal isn't to replace humans. It's to make sure they're only doing the part that's actually human work.