The classic accessibility business is built around the audit. Sales call, scope, statement of work, four-figure invoice, then a PDF lands a few weeks later with a list of things to fix. The fixing (the part that actually changes anything for users) is sold separately. Sometimes the same firm does it. Sometimes you go shopping again.
This worked when audits were genuinely expensive to produce. They aren't anymore. Lighthouse runs in seconds. WCAG heuristics are well-documented. The hard parts (figuring out which issues actually matter for which users, mapping them to the platform you're on, and shipping the fixes) are still real. But the scan itself is a commodity.
So we made it free
The WebAble analyzer at /analyzer is free. Drop a URL, get a real Lighthouse-backed report in about 20 seconds. No signup. No email gate. No "talk to sales for results." Results stay with you.
We didn't do this to be generous. We did it because charging for the scan creates a worse business, for us and for customers.
- Charging for audits gates the funnel at the wrong moment. Most site owners don't know they have a problem until they see one. A paywall in front of the scan means most of them never find out.
- Audit revenue trains the company to be optimized for reports, not outcomes. The fix becomes a follow-on instead of the point.
- And honestly, if we're asking real money for a scan a free Lighthouse run produces, we're competing on packaging, not on value.
Where the model actually works
WebAble's revenue lives downstream of the scan. After the audit, teams pick a path:
- An automated fix plan, priced by platform: $199–$499/mo depending on whether you're a custom codebase, a builder site, a CMS, or commerce.
- A one-time human-assisted fix sprint when you want a specialist to coordinate implementation. From $1,500.
- A dedicated WebAble partner: one specialist on your account, ongoing improvements every month. From $1,000/mo.
Most teams don't need the human-assisted options. The automation handles 80% of recurring accessibility, UX, SEO, and conversion patterns. Humans show up when judgment, coordination, or context the model doesn't yet have gets in the way.
What the free audit isn't
Automated scans catch a meaningful share of issues, but they don't catch everything. The free audit isn't a legal compliance review. It won't produce a VPAT. It won't guarantee against an ADA claim. It is the starting point: fast, honest, and free. It tells you whether you have something to fix and how big it is.
From there, the choice is yours. Fix it yourself with the report. Subscribe to an automated plan. Bring in a person. That's the funnel. The first step shouldn't cost money.